- As our target audience are the core audience of 12-29 year olds, we felt in order to create an interest in our film we would use teenage protagonists so that the audience would be able to relate to them.
- The fact that we used female protagonists instead of male ones will hopefully attract both genders as the females will be glad to see a strong female characters while males are interested in horror films so they would naturally be interested as most film companies target horror films to the male audiences.
- In order to create a buzz, we would market our product online by Web 2.0 on social networking sites such as Facebook, YouTube and Twitter to attract our audience.
- Audiences who are interested in a more realistic interpretation of a horror film will be attracted to this as we use handicam shots which makes a film appear to be more lifelike as it is more difficult to add special effects to a camera that is constantly moving and not stable with a tripod.
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