HR: [QUESTION 3] What media institution might distribute your media product and why?

• The cheapest and easiest way that we could distribute our zombie horror film would be by viral marketing by web 2.0, making the film available for free on a video sharing site such as YouTube. This way, we could create a buzz worldwide as it would be readily available to everyone and it would not cost our audience any money to watch it.

• A majority of independent film makers would be interested in low budget films as their ethos is to show talent available to up and coming film makers with low budgets. A film company that I think would be interested in distributing Gutted would be Arrow Films which is is one of the UK's leading independent distributors of world cinema, arthouse, horror and classic films so this would be ideal as they are British so they would be more willing to accept our film than a Hollywood blockbuster. As one of the genres that they specialise in distributing is horror, I feel this would fit with the style of our piece.

Such horror films created by Arrow Films include Midnight (Russo, 1982) and Vamp (Wenk, 1986)



A more well know distribution company that may be interested in our film is one called Vertigo Films founded in 2002 by Allan Niblo. Not only does is produce the content, but also distributes it and makes sure that the film is mostly British to fit with their ethos and to get rid of the "glitz factor" involved in film making so the film is low budget with high production values. This company would be a contender for our film as it takes on low budget films and helps them to become a success.

Such horror films created by Vertigo Films include Outcast (McCarthy, 2010) and

The Children (Shankland, 2008)

• We could exhibit our film at a local theatre such as Trinity Arts Theatre or the Assembly Hall, both in Royal Tunbridge Wells as they would welcome local projects to show the rest of the community so they can see their town being put into a film. Arthouse cinemas openly welcome unknown film makers so this could be an advantage if we decide to exhibit our film opening as there is a less chance that we will be turned down.
• Following on from this, our film is digital so not all small arthouse cinemas will have the ability to show these types of film as they may still have 35mm film projectors, so we would want to exhibit our film in a chain cinema such as Odeon which have the facilities to show digital film. This would also make exhibition a lot faster and quicker and less likely for people to pirate as we could release the film at the same date in all countries. To limit piracy further, we would have a small gap between the last showing of the film and the release date of the DVD.